Privacy Policy
Last Updated: January 2026
Blues in the City ("we," "our," or "us") operates bluesinthecity.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for our newsletter.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Small data files stored on your device to enhance user experience and track preferences.
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analyzing website traffic and user behavior through analytics tools.
- Tracking affiliate commissions and referrals to casino partners.
- Improving website functionality, content, and user experience.
- Sending newsletters and promotional communications (with your consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality.
- Analytics Cookies: Track user behavior and site performance (Google Analytics, similar services).
- Affiliate Tracking Cookies: Monitor referrals to casino partners for commission purposes.
- Marketing Cookies: Deliver personalized advertisements and track campaign effectiveness.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect website functionality.
Third-Party Links
Our website contains links to casino operators and affiliate partners. We are not responsible for their privacy practices, terms, or content. These third parties operate independently and maintain their own privacy policies. We strongly encourage you to review their policies before providing personal information or engaging in gambling activities.
Gambling Warning: Gambling involves financial risk. Please gamble responsibly and only with funds you can afford to lose.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete information.
- Request erasure of your data ("right to be forgotten").
- Restrict how we process your information.
- Object to processing for marketing purposes.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located in the United States, certain rights may apply under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Analytics and usage data are typically retained for 12-24 months. Affiliate tracking data is retained for the duration of our relationship with partner casinos. You can request deletion at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:
Email: [email protected]
Website: bluesinthecity.co.uk
We will respond to your request within 30 days of receipt.
Note: This Privacy Policy may be updated periodically. We will notify you of significant changes via email or website notice.